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WhatsApp – The power of product focus
With today’s news that Facebook has acquired group messaging app WhatsApp for over $16 billion one of the quietest companies in Silicon Valley has proven the value of extreme product focus, and upset a...
View ArticleVideo: Your product doesn’t sell itself
What are the elements of a successful product? It’s never one thing but in addition to building an awesome product, it’s also about external factors (like market maturity, demand, etc) and of course...
View ArticleAlex Osterwalder – Designing your Value Proposition
In this video, Alex Osterwalder- the author and inventor of the Business Model Canvas, a tool to visualise, challenge and reinvent business models – talks about his next book: Value Proposition Design....
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How to prepare for your product launch
This is the second part in the series of blog posts documenting our path to launching a SaaS product. The first part of this series is available here: Part 1 – Launching a B2B SaaS product Now that...
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The Tyranny of ‘Good Enough’
One of the most frustrating experiences in my career was caused by Microsoft Excel. Unlike the thousands of other people who can say that, I wasn’t even using Excel at the time. I was testing a...
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6 Lessons Learned from the Launch of our SaaS Product
This is the third (and final) part in a series of blog posts documenting our path to launching our SaaS product, Screenful. We have now happily launched our product and we’re ready to share the lessons...
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5 Essential Elements of Perfect Product Messaging
One of the first things that I think about when launching a new product or service is how do we get people to notice? How do we get people to come? Just because you offer something wonderful and that...
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From Waterfall to Agile: A Product Manager Transition
A few weeks back, Martin Eriksson reviewed the history of Product Management and explained how the discipline was born in the FMCG manufacturing industry. At the time, the process for creating products...
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The Explosion of Pokémon Go: A Product Designer’s Perspective
The internet and Wall Street are buzzing about the success of Pokémon Go, Nintendo’s first high-profile foray into mobile gaming. Nintendo’s market cap has grown by over $10 billion, as its shares...
View ArticleThree Ways of Generating Trust for Your Product
Sign up for our product! Tell us about yourself. Fill out your profile. Tell us where you’re going so we can bring you a driver. Let us see your bank transaction data so we can give you financial...
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How aligning product and marketing teams improves customer experience
It wasn’t too long ago that designers and developers were disciples of strictly separate crafts – but today, someone who can do both well is quickly labelled a “unicorn”, and sought after by many a...
View ArticleWhen the price is right: managing price segmentation
Is price segmentation fair? One of the most valuable levers a company has when pricing its products is charging different customers different prices, also known as price segmentation. In essence, a...
View ArticleIs Your Chatbot Artificially Intelligent?
The chatter at SXSW this year was all about the chatbot. Several sessions and a lot of side conversations were aimed at helping companies understand what chatbots are and how to use them. I got the...
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Made With the Finest Rainbows: Was Starbucks’ Unicorn Frappuccino a Success?
Glitter and sparkles swept America by storm the other weekend! Or at least some coffee shops, as Starbucks released its limited edition Unicorn Frappuccino (UF). People were sipping on blue and pink...
View ArticleProduct Marketing at Stack Overflow – Alexa Scordato
Alexa Scordato is the VP of marketing at Stack Overflow. Her company is an online community for programmers, and one of the tops sites in the world. They see over 45 million visitors per month, seven...
View ArticleThe Move From Product to a Service Mindset
In 1999, the economist Joseph Pine wrote a prophetic book which outlined a fundamental change in the way we live our lives. He provided ammunition for an emerging field in digital design, potentially...
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The Only Product Metric that Matters by Josh Elman
As product managers we spend a lot of our time thinking about product metrics, and all companies, from startups to corporates, spend a lot of time figuring out whether their metrics are good enough....
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Turn Your Release Notes Into a Content Marketing Machine
If you’re in a product company the chances are that you’ve developed some process of informing your users about new features. This could be in the form of a blog post or as a notification within the...
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Popular Misconceptions of the Product Craft by Sherif Mansour
In this entertaining and insightful talk from Mind the Product Singapore 2019, Sherif Mansour, Distinguished Product Manager at Atlassian, shares some common misconceptions about the product management...
View ArticleThree Ways of Generating Trust for Your Product
Sign up for our product! Tell us about yourself. Fill out your profile. Tell us where you’re going so we can bring you a driver. Let us see your bank transaction data so we can give you financial...
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